the expert travel group

We Asked 6 Travel Experts Where They’d Send First-time International Travelers—and They All Picked This Destination — Photo b

Are Destination Guides for Travel Agents Killing Sales?

Outdated destination guides are actually suppressing sales, as a recent analysis of 1,200 travel professionals shows. Many agents assume their printed brochures are the primary driver of bookings, yet the data reveals a consistent pattern of lower conversion rates and missed revenue opportunities. Destination Guides for Travel Agents: The