Destination guides
3 Cities Expand Destination Guides, Multiply Visitor Spending
In 2024, Italy attracted 68.5 million tourists, and three cities that adopted a nine-step readiness model doubled visitor spending while cutting carbon emissions (Wikipedia). By aligning digital guides with sustainability metrics, they turned data into higher revenue and greener tourism. Destination Guides: A Data-Driven Catalyst for Tourist Revenue SponsoredWexa.